Innovation in the Industrial Value Chain: Opportunities and Challenges

Language of the event: Spanish and English

Join us on October 24 for a transformative event, “Innovation in the Industrial Value Chain,” organized by B Accelerator Tower and EIT Manufacturing. This event serves as a knowledge hub, bringing together experts and thought leaders from the Basque and European industrial sectors. It’s an opportunity to gain valuable insights into the evolving European industrial landscape, focusing on innovation within the value chain.

The event will explore the changes happening in European industry, with a particular emphasis on Industry 4.0 and its impact. We will delve into the challenges faced by diverse industrial players, from agile SMEs to global giants, and discover innovative solutions. The event will also showcase the collaborative spirit and R&D legacy of the Basque Industrial Ecosystem, highlighting real-world success stories.

This event is tailored for a diverse audience, including solution providers offering innovative industrial solutions, industrial leaders shaping the sector’s future, and innovators seeking technological solutions and fresh approaches to industrial challenges.

The following is the event’s agenda:

  • 09:30h – 09:40h – Welcome
    • Eriz Sainz, Director B Accelerator Tower
    • Antoni Pijoan, Director General EIT Manufacturing West
  • 09:40h – 09:55h – Q&A Opening presentation: “From idea to implementation: innovation as a tool to create value in industry”
    • Marlos Silva, I+D Director, Sonae MC (Portugal) & Advisory Board, EIT Manufacturing
  • 10:00h – 10:45h – Roundtable: “Ready to innovate: towards new services for the value chain” moderated by Javier González, Business Creation Manager, EIT Manufacturing
    • René González, CEO Alhona (Gestamp group)
    • Fernando Sáenz, CEO Savvy (Mondragon corporation)
    • Leire Aguirre, Co-Manager CAF Startup Station
    • Alex García, Director, Prosertek
  • 10:50h – 11:20h – Use cases “Collaborating to Innovate” presented by Jordán Guardo, BAT Manager
    • Laura del Hoyo, Walter Pack
    • Mikel Llona, Birziplastik
    • Dmitry Zheltov, Data Monsters
    • Andrea García, AR Shelving
    • Jokin Zubiaurre, Smartur
  • 11:20h – 12:00h – Startup pitching session
    • BAT | BeXReal – Mosaikus – Hodeia Digital – Powercloud
    • EITM | BeChained – LINQ – LOGICMELT – Follow Inspiration (Portugal)
  • 12:00h – 12:10h – Institutional closure
    • Ainara Basurko, Deputy for Economic Promotion (DFB)
  • 12:10h – 12:30h – Coffee & Networking
  • 12:30h – 13:30h – Matchmaking
    • 1-on-1 landed meetings of 15-20 minutes

If you are interested in participating in the matchmaking of the event, send an email
to with the subject “Matchmaking Manufacturing”.

Interested in attending the event?

This activity is part of the Technology and Innovation Platforms grant PTR2022-001292, funded by MCIN/ AEI/10.13039/501100011033/.