“Manufacture #LikeABosch”, the new campaign from Bosch, playfully shows how the company is making its own factories and those of its customers ready for Industry 4.0

Description
“Manufacture #LikeABosch”, the new campaign from Bosch, playfully shows how the company is making its own factories and those of its customers ready for Industry 4.0. Shawn, the well-known hero from the #LikeABosch videos, dances and raps his way through the connected factory and demonstrates how digitalization is improving production and logistics. An important pillar is NEXEED, the software from Bosch Connected Industry. Parallel to the “Manufacture #LikeABosch” campaign, the business unit is now launching the advanced Nexeed Industrial Application System.

The Nexeed Industrial Application System combines many years of manufacturing experience, lean approaches of the Bosch Production System (BPS) and state-of-the-art technology for the digitalization of factories. “Manufacturing lives from its employees. This includes their individual experiences, tasks and specific knowledge,” says Sven Hamann, Senior Vice President of Bosch Connected Industry.

Relevance
With the NEXEED portfolio, Bosch Connected Industry digitalizes the entire value chain and ensures a continuous flow of data – from the machine builder to the plant operator and logistician to the end customer. With solutions validated and used in the Bosch plants, more than 100 customers from a wide range of sectors already rely on software and services from Bosch Connected Industry. Additionally, Bosch showcases the campaign in a playful manner and creates a great piece of PR for the company.