Strategy, Innovation and Efficiency: The keys to the future of manufacturing in Italy

The Italian manufacturing sector is currently at the heart of profound transformations. Small and medium-sized enterprises, the beating heart of the industry, face challenges linked to technological innovation, sustainability and global competitiveness. At the same time, new opportunities – from the Twin Transition to European funding programmes – are opening tangible growth prospects for those ready to seize them.

The event organised by PwC and EIT Manufacturing, taking place on 30 October 2025 at the SmartCityLab in Milan, will provide an up-to-date overview of the state of manufacturing in Italy and the most promising development pathways. Through analyses prepared by PwC and EIT Manufacturing, the event will outline strategies to address the risks of ongoing transformations and turn them into drivers of sustainable growth.

• It will not only be about analysis: distinguished guests will share concrete experiences and case studies, demonstrating how innovation and efficiency can translate into real value for businesses.
• It will not only be about content: at the end of the presentations, a structured networking session will allow participants to connect with potential partners, exchange ideas with experts and initiate new collaborations.

All of this will take place within the innovative setting of SmartCityLab, the new space of the Municipality of Milan where human intelligence, artificial intelligence, emerging technologies and sustainability converge to generate value.

Participation is free of charge, subject to registration.