Interview – Data traceability for circularity

Image credit: Pietro Jeng on Unsplash

“That’s a big branch of innovation in that area.”

4:47 “I think you can find a bunch of startups for basically any challenge that you can think of. One clear example that I can share… We have one accelerator which is focused on circular fashion. So, in the accelerator, we are working with different brands and fashion startups that can close other circles in circularity, and so obviously, with fashion, a lot of that impact is in manufacturing and how we kind of manufacture clothing and textiles, materials… All of that was like a super big topic. We have multiple startups that are focusing on mapping data points throughout the value chain, so that you can have materials that are traceable. We have multiple of that. And it’s not only fashion, I think we have multiple examples on food and different other parts of manufacturing that do that. So that’s a big branch of innovation in that area.”

The current lack of a measurement framework and guidance to define the scope of circular economy – including the economic, social and environmental dimensions of sustainable development – hinders the development of national plans and initiatives. Therefore, sound, relevant and internationally comparable statistics are needed to guide policy actions towards a circular economy.